Collabs
To bring the moreHuman manifesto to life, we can establish a collaboration model that aligns with your mission of inclusivity, sustainability, and creative expression. Here’s a structured approach for a collaboration business model that integrates creators, artists, and talent collections into your merch strategy, amplifying the brand’s core message while driving engagement and profitability.
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1. Creator Collaboration Framework
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Talent Selection: Identify and collaborate with creators, artists, and influencers who align with your brand's values, such as sustainability, diversity, and social awareness. Look for a range of creatives—visual artists, musicians, writers, and digital influencers—who embody humanity and innovation.
Collection Themes: Each collaboration should have a unique, powerful theme inspired by the creator's story and style. For example, a collection could focus on “Sustainable Dreams,” highlighting circularity and environmental stewardship, or “Connected Souls,” celebrating diversity and collective consciousness.
Product Range: Create limited-edition, high-quality blank canvas items (like T-shirts, hoodies, accessories) that can be customized or co-designed by each collaborator. Each piece should remain true to the artist's identity and convey a story aligned with moreHuman's message.
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2. Revenue & Profit Sharing Model
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Revenue Splits: Offer a revenue-sharing agreement where creators receive a percentage of sales from their collections, encouraging them to actively promote the collaboration. Typically, this could range from 15% to 30%, adjusted based on the creator’s audience size and influence.
Co-Branding Opportunities: Position each collection as a dual-branded release, giving the creator prominent placement across online channels, packaging, and marketing materials. This increases their incentive to participate and adds authenticity to the brand.
Investment in Talent: Consider offering upfront investments or production support for certain high-profile collaborations to attract established artists, adding exclusivity and prestige to the brand. [Influmerch Evolution]
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3. Sustainable Production Model
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Limited Editions: Use limited runs for each collaboration to reduce waste and create exclusivity. Products can be pre-order-based to better gauge demand and manage inventory efficiently.
Eco-Friendly Materials: Commit to using sustainable, recycled, or organic materials that embody the moreHuman values, ensuring each product supports the manifesto's commitment to being Earth guardians.
Made-to-Order Model: For select collections, offer made-to-order items, allowing for customization and reducing overstock. This approach also allows for individualized pieces, giving customers a unique, meaningful item.
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4. Online Platform Integration
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Creator Collab Pages: Dedicate sections of your online shop to each creator, highlighting their personal story, the inspiration behind the collection, and how it aligns with moreHuman's values.
Augmented Reality (AR) Try-On: Offer a digital try-on experience where customers can see how the items look on themselves. This adds a modern touch, aligns with the brand's innovative spirit, and increases online sales.
Limited Drops & Exclusivity: Use timed drops for new creator collections to drive excitement and exclusivity. Promote these launches via email campaigns, social media, and collaborations with the creators’ audiences.
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5. Marketing & Promotion Strategy
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Joint Social Media Campaigns: Coordinate campaigns with creators to promote their collection. The brand and creators should cross-promote on all channels (Instagram, TikTok, YouTube) with aligned content that tells a cohesive story.
Creator-Led Events: Host digital events like live Q&As or virtual styling sessions with each creator before and during the collection launch. This enhances engagement, builds anticipation, and gives followers a direct connection to the creator’s vision.
Sustainable Storytelling: Emphasize storytelling that highlights the sustainable journey of each product, from design inspiration to ethical production, through video content or mini-documentaries. This can be showcased on your online platform and social media.
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6. Community Engagement & Circularity
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Feedback Loops: Involve customers in the creative process through pre-launch feedback polls or “Choose the Next Design” campaigns. This keeps them engaged and invested in the collaboration’s success.
Circular Collection Points: Offer discounts or exclusive rewards for customers who return old products from previous collaborations. Reuse or recycle these items to support the brand’s circularity commitment.
Incentivize User-Generated Content: Encourage buyers to share their style on social media with hashtags and taglines like #MoreHumanCollab, offering the chance to be featured on your site or social media.
By following this model, your collaborations will not only elevate brand awareness and create unique, high-quality collections but will also build an engaged, diverse community that aligns deeply with the moreHuman values. Let me know if you’d like to expand on any aspect of the model!